Reema Ameer - Creative Director


After 12 years in journalism, first as a reporter for TIME magazine in London and then as Lifestyle Editor for both Grazia and Harper’s Bazaar’s Middle East editions, Reema decided to hang up her Louboutins for a life with little ones. Two beautiful baby girls (and a whole heap of diapers) later, the writer felt it time to merge two passions - a lifelong affair with India and a burning desire to turn her hand to fashion design.


With more than a decade’s experience in the industry, Reema’s understanding of what a woman really wants led her to create a contemporary collection of easy-to-wear separates in beautiful ethnic fabrics sourced mainly from India. She launched her eponymous label, REEMA AMEER, in October 2013 in Dubai.